Elevate Your Business
Transform Your Brand,
Where Strategy Meets Soul in Branding & Web Design
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Want a brand that actually reflects who you are and attracts the right people? Meet the Brand Alchemy Workbook — your free step-by-step guide to clarifying your message, owning your identity, and showing up with the kind of confidence that converts.
Whether you're starting from scratch or finally ready to stop blending in — this workbook gives you the 5-step framework to build a brand that works while you sleep.
Your Personal Brand Clarity Guide Built to Make You Magnetic.
Free Resource for Founders, Creatives & Coaches
get instant access
My passion is helping visionary entrepreneurs gain clarity, build stunning, high-converting websites, and create seamless marketing systems that work for them.
At Identity Alchemy, we believe in branding with purpose—not just aesthetics, but deep alignment with who you are and the impact you’re here to make.
If you're ready to elevate your brand and attract your dream clients with ease, let’s make magic happen together.
Hi, I’m Ashley, founder of Identity Alchemy—where strategy meets soul in branding.
Meet the Visionary Behind Identity Alchemy
Your Brand Deserves More Than just a website.
—It Needs a Clear, Magnetic Identity.
At Identity Alchemy, we believe that when your brand is aligned, your dream clients naturally find you.
Gain absolute clarity on your brand’s vision and messaging.
That’s why we don’t just build websites. We create entire brand ecosystems that feel authentic, look stunning, and work seamlessly to grow your business.
If you’re ready to…
Elevate your online presence with a high-converting, visually stunning website.
Streamline your marketing with strategic sales funnels that attract and nurture leads effortlessly.
And most importantly… create a brand that aligns with your purpose and attracts dream clients.
We’re here to help.
-Emily Harrison
Founder of Akashic Academy
“What’s unique about working with Ashley is her ability to listen, contemplate, then share thoughtful reflections and valuable feedback, that literally take less than a cycle of breath for her to form.
Since Ashley took the time to know me and my brand this deeply, she was able to effortlessly translate my vision and mission into graphic media and collateral for my yearly retreat, an event I made over $200k on with Ashley’s help.”
-Majeed Mogharreban
Founder of expert speaker institute
“We rebuilt the website from the ground up on the Kajabi platform and it looks amazing!
Ashley's work is fantastic and she really understands the message and turns it into great copy. The website has beautiful animated graphics and showcases my story and testimonials. I'm now proud to share my website with potential clients and promotion partners.
Ashley's gift is her background of having her own coaching and retreat business, and she has a process called identity alchemy that helps people see themselves in a whole new light.
I highly recommend her!”
-RUBY FREMON
Author of “the 8 principles of potent leadership”
“Working with Ashley has been an incredible journey! Her ability to provide clear perspectives and weave my truth into my content is truly unique. I hired her to help me rebuild my business after a traumatic event forced me to start over.
The thought of starting from scratch after ten years of running a successful coaching business was daunting, and I knew I couldn't do it alone. I didn't want to work with multiple people, so I was looking for one highly skilled individual to support my vision, and Ashley has been that person and more.
She has transformed my website into a true reflection of who I am, and her professionalism, clear communication, and attention to detail have been exceptional. I've worked with many contractors and companies over the years, but Ashley has been the best investment by far."
-LELAND HOLGATE
Founder of the willful warrior
"I cannot say enough about Ashley and her team. When we came on board and went through the entire process to create our funnel, it was so seamless, effortless, and easy. I couldn't believe it. In fact, I wish I hadn't waited as long as I did to get started on this process.
The only reason that I held off for so long is I thought it was so involved and that it was going to be hard and difficult. But in fact, everything that Ashley and the team does makes it so easy. Just basically filling out certain things to extract how you're feeling about your product, your service, and what you want to offer to the world.
Within two weeks of us putting up the funnel that Ashley and the team created for us, we now are at 57 people. So if you are looking to do this for yourself, I suggest you don't miss out on this opportunity and definitely put Ashley and her team to work for you right now so that you can experience the same amazing results for yourself.”
I cannot say enough about Ashley and her team. When we came on board and went through the entire process to create our funnel, it was so seamless, effortless, and easy. I couldn't believe it. In fact, I wish I hadn't waited as long as I did to get started on this process
Within two weeks of us putting up the funnel that Ashley and the team created for us, we now are at 57 people. So if you are looking to do this for yourself, I suggest you don't miss out on this opportunity and definitely put Ashley and her team to work for you right now so that you can experience the same amazing results for yourself.”
- Brendan Davis
DJ Heartbeat| founder of impact digital
"Ashley didn’t just design a website, she created something that truly reflects who I am. She took the time to deeply understand my story, passion, and identity, making sure every detail was perfect.
Throughout the process, she and her team were dedicated, always a step ahead, and committed to bringing my vision to life. Now, I have a website I’m not just happy with—I’m truly proud of.
If you want someone who listens, cares, and won’t stop until your vision is fully realized, I highly recommend Ashley."
I cannot say enough about Ashley and her team. When we came on board and went through the entire process to create our funnel, it was so seamless, effortless, and easy. I couldn't believe it. In fact, I wish I hadn't waited as long as I did to get started on this process
Within two weeks of us putting up the funnel that Ashley and the team created for us, we now are at 57 people. So if you are looking to do this for yourself, I suggest you don't miss out on this opportunity and definitely put Ashley and her team to work for you right now so that you can experience the same amazing results for yourself.”
- Josie Clemens
healer & visionary | Featured on gordon ramsay's hell's kitchen
"Working with you, I've had to answer the tough questions; the ones I have been longing for someone to ask me.
This entire process has not only pulled me into deeper levels of purpose, but it catalyzed my personal growth because I was able to gather the clarity & confidence I needed to move my brand forward with integrity and authenticity.
Your reflections, wisdom, and industry knowledge has been the guiding light I needed!!!! Thank you so much!"
I cannot say enough about Ashley and her team. When we came on board and went through the entire process to create our funnel, it was so seamless, effortless, and easy. I couldn't believe it. In fact, I wish I hadn't waited as long as I did to get started on this process
Within two weeks of us putting up the funnel that Ashley and the team created for us, we now are at 57 people. So if you are looking to do this for yourself, I suggest you don't miss out on this opportunity and definitely put Ashley and her team to work for you right now so that you can experience the same amazing results for yourself.”
- Dr. Keely Taylor
acupuncturist & Doctor of chinese medicine | Holistic Pain Specialist
"Working with Ashley has been an amazing and awakening experience!
I approached Ashley with a vision and she transformed it into something real. She did an incredible job on my sales page and the aesthetics of it all but it was the other stuff she did that was so profound.
The way she worked with me to pull out my story, break through barriers of self-doubt and lack of confidence is priceless. Y
es, she helped my vision come to life, but the person I am on the other side of this journey with Ashley was something I didn't expect and am beyond grateful for."
I cannot say enough about Ashley and her team. When we came on board and went through the entire process to create our funnel, it was so seamless, effortless, and easy. I couldn't believe it. In fact, I wish I hadn't waited as long as I did to get started on this process
Within two weeks of us putting up the funnel that Ashley and the team created for us, we now are at 57 people. So if you are looking to do this for yourself, I suggest you don't miss out on this opportunity and definitely put Ashley and her team to work for you right now so that you can experience the same amazing results for yourself.”
- Dr. Morgan Goering
Educational Leader | founder of making Champions of Change
"Working with the Identity Alchemy Agency Team was an amazing experience.
Ashley and her team were incredibly personable and truly cared about bringing my mission to life through the website.
They listened carefully, made thoughtful suggestions, and made sure every detail met my expectations.
I’m so grateful for their dedication, creativity, and genuine passion for getting it just right."
I cannot say enough about Ashley and her team. When we came on board and went through the entire process to create our funnel, it was so seamless, effortless, and easy. I couldn't believe it. In fact, I wish I hadn't waited as long as I did to get started on this process
Within two weeks of us putting up the funnel that Ashley and the team created for us, we now are at 57 people. So if you are looking to do this for yourself, I suggest you don't miss out on this opportunity and definitely put Ashley and her team to work for you right now so that you can experience the same amazing results for yourself.”
- Lynn Billett NP-C ABAAHP
functional medicine nurse practioner
"I also want to shout out Ashley Dyer! Her and her team are very professional, and they keep you informed and updated during the entire process.
They make it so easy to set up a website. Streamlined process with no headaches whatsoever. I can’t thank her and her team enough for building such an epic website for me.
If you’re in need of a website, ask Ashley to build it for you!"
“I am deeply grateful and honored to have had Ashley update my website.
She went above and beyond to bring my vision to life, seamlessly capturing my heart and passion in every detail.
Ashley transformed my site into something truly elegant and beautiful, exceeding all my expectations.
If you’re looking for a professional web designer who can elevate your business to the next level, Ashley is the one to call. Her work is worth every penny!”
- Raj Patel, PharmD
President/Owner G&R Pharmacy and Wellness
"I am beyond impressed with the work Ashley has done designing our new website for G&R Pharmacy & Wellness. From the start, she took time to truly understand our mission, blending pharmacy services with wellness, and made that the heart of the project.
What stood out most was how she treated the project like her own, with passion and collaboration from beginning to end. She listened, offered creative solutions, and ensured the site looked amazing, worked well, and reflected our vision.
The new site feels like us. It’s modern, easy to navigate, and highlights our commitment to health and wellness in the community.
It’s not just a website — it’s a tool that helps us grow, connect, and serve. If you're looking for someone talented, professional, and a joy to work with, we can't recommend Ashley enough!"
I cannot say enough about Ashley and her team. When we came on board and went through the entire process to create our funnel, it was so seamless, effortless, and easy. I couldn't believe it. In fact, I wish I hadn't waited as long as I did to get started on this process
Within two weeks of us putting up the funnel that Ashley and the team created for us, we now are at 57 people. So if you are looking to do this for yourself, I suggest you don't miss out on this opportunity and definitely put Ashley and her team to work for you right now so that you can experience the same amazing results for yourself.”
- ron ross
ross custom carpentry
"I also want to shout out Ashley Dyer! Her and her team are very professional, and they keep you informed and updated during the entire process.
They make it so easy to set up a website. Streamlined process with no headaches whatsoever. I can’t thank her and her team enough for building such an epic website for me.
If you’re in need of a website, ask Ashley to build it for you!"
"I cannot say enough about Ashley and her team. When we came on board and went through the entire process to create our funnel, it was so seamless, effortless, and easy. I couldn't believe it. In fact, I wish I hadn't waited as long as I did to get started on this process
Within two weeks of us putting up the funnel that Ashley and the team created for us, we now are at 57 people. So if you are looking to do this for yourself, I suggest you don't miss out on this opportunity and definitely put Ashley and her team to work for you right now so that you can experience the same amazing results for yourself.”
Take your business to the next level with a seamless, high-converting funnel that works 24/7 to capture leads, nurture relationships, and generate sales. Whether you're launching a course, growing your email list, or selling services, we build funnels that turn browsers into buyers.
The Conversion Catalyst (Sales Funnels & Automation)
Gain the confidence and clarity you need to build a brand that feels deeply aligned with who you are. Through our signature coaching process, we help you uncover your unique voice, dream clients, and aligned offers—so every decision feels intentional and effortless
Website Alchemy Brand Transformation
Gain the confidence and clarity you need to build a brand that feels deeply aligned with who you are. Through our signature coaching process, we help you uncover your unique voice, dream clients, and aligned offers—so every decision feels intentional and effortless
Brand Clarity Catalyst
Your brand is more than a logo or a website—it’s the essence of who you are, the impact you’re here to make, and the experience you create for your audience.
Three Powerful Ways to Elevate Your Brand & Business
Hear directly from clients who’ve
scaled with ease
scaled with ease
Sites designed to convert, not just impress
Visual storytelling meets business strategy
Explore our past client work to see how we bring vision, clarity, and high-converting design to life. From bold brand launches to complete digital overhauls, these are real transformations for real businesses.
Wondering what it looks like when strategy meets soul in design?
Proof is in the Portfolio
See the Transformation
Let's Make Magic Happen. Book a Free Brand Discovery Call.
Are You Ready to Transform Your Brand?
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Get instant access to your free AI-powered copywriting tool — trained to write like you. Sales pages, emails, social captions, and more — without the overthinking
Write Copy That Sounds Like You and Sells
Want a brand that actually reflects who you are and attracts the right people? Meet the Brand Alchemy Workbook — your free step-by-step guide to clarifying your message, owning your identity, and showing up with the kind of confidence that converts.
Whether you're starting from scratch or finally ready to stop blending in — this workbook gives you the 5-step framework to build a brand that works while you sleep.
Your Personal Brand Clarity Guide Built to Make You Magnetic.
FREE RESOURCE FOR FOUNDERS, CREATIVES & COACHES
Get a brand that shows where you're headed, not where you've been.
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Get The Brand Alchemy Workbook and discover the 5-step brand strategy framework that guides all our premium client work, before touching a single design element.